By providing more crucial information, the iGUIDE enables buyers to make an informed purchasing decision faster and to better understand property value.
iGUIDE technology provides buyers with property photos, room dimensions, total square footage calculations, floor plans, and a 3D virtual tour.
In a study, the performance of iGUIDE was reviewed in a market with over 500K in population. In this market, over 9,000 homes were sold over 12-month period, while 15% of the homes sold had an iGUIDE. The study analyzed two different performance indicators, days on market and selling price to listing price ratio.
The homes with iGUIDE tours sold at a 1.3% higher sale to list price ratio than listings with photos only and 0.6% higher than listings with videos and other tours.
For days on market, iGUIDE performed exceptionally well. iGUIDE listings sold up to 39% faster than properties with photos only and 14% faster than properties with video or other tours.
If you are a listing agent in the Metro Vancouver or Fraser Valley area and would like to discover how a virtual tour along with standards-compliant floor plans and professional photography can benefit your marketing program, please contact me for more information. (https://www.rodmountain.ca/contact/)